Narrative thinking is discursive thinking. Reading discourses and brushing against the grain. Lifting meanings up and turning them over, looking at them from every side. Taking our foot off the accelerator when everyone else is stepping on it. And hitting the brakes when everyone wants to move on at speed. Distrusting the first glance and following the second with an open mouth.
So that impulses can emerge that surprise us inwardly and have an impact outwardly — without ever intending to. Impulses that emerge from looking differently. From questioning what seems obvious. From pausing where others rush ahead. From seeing what is hidden in plain sight. Impulses
Always tailored to the occasion. Always drawing from a wealth of experience. And always at home in the concrete – because that’s where stories grow.

A documented example: my impulse talk at a “Denkfrühstück” of the Netzwerk Werbung in Linz (2022) on ADVERTISING AS CONFLICT, from min 5:45 – in German.
My keynote at the Narrative Congress in Stuttgart in 2021 on documentary storytelling in film, which, due to the COVID-19 pandemic, could only take place online.
The shortest path to a great performance is a conversation. Half an hour, no strings attached – tell me what it is about.